ESWork with me
The Lab · real workflows, running in production

Everything AI
lets me do today

The systems I use with clients and in my own products, documented step by step so you can replicate them. The tool is not the point, it's how you connect it.

Check out my stack →
First live workshop · July 16Save my seat →
⭐ the star

Hermy: my AI COO, 24/7

An agent that operates while I sleep: intelligence reports every Monday at 7:00, briefs, follow-ups and memory. It runs on a private server, not on my laptop.

OpenClawTelegrammulti-model

GEO: show up in ChatGPT

My methodology for getting AI models to cite your brand. We measure it with GEO Score, my own tool. Among the first to teach it in LATAM.

Share of ModelGEO Score4 engines
Coming soon

UGC video with my AI cast

AI characters with their own face and voice that hold up scene after scene. I write the script, the AI shoots and edits down to the finished video.

Higgsfieldconsistent charactersown voicescript to video

Editorial content on autopilot

4:5 posts and reels with burned-in hooks that go out as drafts every week. HTML, Chrome and ffmpeg doing the heavy lifting.

Claude CodeffmpegPublerTypefully

Brand images with AI

From zero to a consistent visual system: character, outfits, scenes. The direction prompts I use in Higgsfield.

Higgsfielddirector prompts
Coming soon

AI-powered growth audit

I cross your GA4 and tracking with AI: I get measurement solid and find the real leaks, verified in production, with tickets for your team.

GA4Search Consolecross-domainsame day
Coming soon

The system behind the Bitcoiner Marathon

12 hours live with Fedi: an animated invite, stream overlays, a landing page with its own registration and automatic emails for every guest.

FediRemotionown registration12 hours
Coming soon

Social on autopilot

My team approves the content and the drafts show up in Publer on their own, every hour, for all my clients. I only give the final OK.

ClickUpPublerPython24/7
Coming soon

Jarvis: my command center

The dashboard where I see all my clients: pipeline, the day's focus and a daily briefing written by AI.

FlaskGA4Notion API
Coming soon

Claude Code with a voice

I gave my copilot a voice: it talks to me when a task is done and I answer without touching the keyboard.

ElevenLabshookswhisper
Coming soon

An agent with security by design

My studio's assistant answers in streaming. I show you the layered security approach I used to build it.

Vercel AI SDKOpenRoutersecurity

Hero reveal with AI

The effect on this site: my alter ego appears under your cursor. Two twin images from ChatGPT plus a CSS spotlight. 30 minutes.

ChatGPTCSS mask30 min
Curious what all of this is built with?See my full stack →
byTHELAB School opened its first workshop

The Escuelita is no longer a waitlist: it's a live workshop

Content creation with AI. Thursday, July 16, 4pm CDMX. Pick your door:

I want in now

The live workshop

2 hours with me · you leave with 30 days of content for your business, made and scheduled · you keep materials you can use anytime · the recording is yours forever.

13 seats leftSave my seat →
Still exploring?

I'll keep you posted

Want updates on new courses and workshops? Leave me your email.

Zero spam. Only things that help.

Does your brand show up in ChatGPT? Does your pitch land?

Run them for free. In 2 minutes you know where you stand.

GEO Score ↗Pitch Score ↗