My stack · updated July 2026

Tools don't do the magic.
The system does

This is what I actually use, with honest notes. And more important: how it all connects so growth runs on its own.

See the workflows in action →

01 · My pipeline, from idea to outcome

Create01
Claude Codemy copilot for everything
ChatGPTimages and research
Higgsfieldphoto and video with AI
Figmabrand templates
everything lands in a single pipeline
Operate02
mine ✳OpenClaw · Hermymy AI COO, reports and follow-ups 24/7
Subagentsresearch, code and analysis
Guardian Moderisk review, always on
Hermy watches and reports
Orchestrate03
ClickUpthe team approves and tracks here
Python scriptsthe glue for everything
Lineartickets with devs
what's approved gets distributed on its own, every hour
Distribute04
Publerevery network, multi-client
TypefullyX and LinkedIn
Resendemail
and everything that happens gets measured
Measure05
GA4 + GTMtracking done right
Search ConsoleSEO + GEO signals
mine ✳Jarvismy dashboard, daily AI briefing
Want to see these systems in action, step by step?See the Lab workflows →

02 · The full stack, with honest notes

🧪 Built by me

built in-house ✳
GEO Score

Measures whether ChatGPT, Claude, Perplexity and Gemini cite your brand. Free.

Run it ↗
Pitch Score

Audits whether your message lands: ICP, promise and voice.

Run it ↗
byTHELAB's agent

The studio site's assistant, built with security by design.

Try it ↗
Jarvis

My growth command center: pipeline, alerts and a daily AI briefing.

🔒 internal · I teach it in the Escuelita
Content Factory

My multi-brand content factory: from signal to draft, with a multi-model router and human approval at every gate.

🧪 product · for byTHELAB clients
Cards and reels factory

HTML, Chrome and ffmpeg working as the designer. Posts, carousels and reels in minutes.

See it in the Lab ↗
Video Engine

From a brief to a finished video, with our own AI cast and consistent voices. A byTHELAB product.

🧪 product · for byTHELAB clients
My cloned voice

I narrate my videos and courses with my own cloned voice on ElevenLabs. It's me, even when I'm not recording.

UTM Builder

Measurable links with UTMs done right, no fighting the syntax. Free.

🧪 product · for byTHELAB clients

AI & agents

daily use
Claude Code

My number 1 tool. This is where I build everything: sites, scripts, content.

Try ↗
OpenClaw

The runtime where Hermy, my operations agent, lives. Runs on a private server, 24/7.

View ↗
Multi-model APIs

GPT, Claude, Gemini, Perplexity and more. Each task gets the right model for the job.

OpenRouter

A single access point to dozens of models. My backup router.

Docs ↗
Hermes · Nous Research

Open models in my rotation. AI I can run with control on my side.

View ↗
Higgsfield

Brand-quality photo and video with AI, with consistent characters. I run Seedance, Veo and Kling from one place.

Try ↗referral
APImart

The same image and video models, via API and at a better cost. My route to scale volume.

Try ↗referral

Infra

what holds it up
Vercel

All my sites and products. Deploys in minutes, crons and analytics included.

Try ↗
Supabase

The database behind my products and the leads I capture.

Try ↗
Upstash Redis

Serverless rate limiting. So my APIs handle spikes without drama.

Try ↗
Cloudflare Turnstile

Anti-bot without annoying captchas.

Docs ↗
GitHub

Every project in its repo. Claude makes the PRs, I approve.

Try ↗
Whop

Where my School and workshop live. It charges across LATAM with OXXO and SPEI, no friction.

Stripe

Payments for my own products, like the GEO Score paid report.

Content & design

creative
Figma

Brand templates per client. Claude fills them via API.

Try ↗
Remotion

Programmatic video in React. I made the Bitcoiner Marathon videos with it.

Docs ↗
HyperFrames

Video from HTML. Captions and composition come out the same every time, no surprises.

ffmpeg

The muscle of my video factory. It cuts, stitches and assembles every piece.

ElevenLabs

The voice of my agents.

Try ↗referral
Whisper

Transcribes the audio for my reels' subtitles. Fast and accurate.

Canva

For the quick stuff, and so the team can edit without friction.

Try ↗referral

Growth & analytics

my home turf
GA4 + GTM

The tracking almost everyone has misconfigured. I fix it first.

Docs ↗
PostHog

Analytics for my own site, cookieless. I see what works without tracking anyone.

Search Console

Classic SEO plus the signals that feed GEO.

Docs ↗
Firecrawl

Serious scraping for audits and competitor research.

Try ↗
Perplexity API

Citation signals and AI search for my products.

Docs ↗

Publishing & social

automated
Publer

Multi-client with isolated workspaces. The heart of my distribution.

Try ↗referral
Typefully

X threads and LinkedIn carousels as drafts, straight from Claude.

Try ↗referral
Resend

The automated emails for my products and events: welcomes, receipts and alerts. Scheduled with AI, sent on their own.

Try ↗
Notion

Docs, briefs and content archive. The team's approvals are moving to ClickUp.

Try ↗referral
Telegram Bots

My agents talk to me here. Briefs, alerts and approvals from my phone.

Docs ↗
StreamYard

Livestreams with my own overlays. I ran the 12-hour Bitcoiner Marathon on it.

Luma

My events and activations live here. Frictionless RSVPs.

Try ↗

Ops & clients

day to day
Linear

Technical tickets with my clients' devs. Fast and serious.

Try ↗
ClickUp

The team's operations hub: tasks, approvals and leads for my products.

Try ↗
Slack

One workspace per client. My bots' notifications land here.

Try ↗
Granola

AI meeting notes. Never again “what did we agree on?”.

Try ↗referral
Wispr Flow

I dictate instead of typing: messages, notes and briefs at voice speed.

Try ↗referral
macOS Keychain

API keys never live in the code. That's how they don't leak.

How ↗

Want this system running inside your team?

I train teams to work with AI workflows like these, or I build your full GTM. And if you'd rather learn it yourself, my Escuelita is now open.

byTHELAB School opened its first workshop

The Escuelita is no longer a waitlist: it's a live workshop

Content creation with AI. Thursday, July 16, 4pm CDMX. Pick your door:

I want in now

The live workshop

2 hours with me · you leave with 30 days of content for your business, made and scheduled · you keep materials you can use anytime · the recording is yours forever.

13 seats leftSave my seat →
Still exploring?

I'll keep you posted

Want updates on new courses and workshops? Leave me your email.

Zero spam. Only things that help.